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Work / a² Consulting Services

From Webflow pages to expandable market guides

A premium advisory website moved off Webflow, with a reusable template system for market and neighborhood guides.

Client
a² Consulting Services
My part
Migration, visual refinement, guide templates, and client revisions
Status
Live
Credits
  • Built with AI-assisted development, including AI coding agents for parts of the templates and an accessibility review
Platform
SvelteKit on Vercel, migrated from Webflow
Live site
asquaredcs.com
a² homepage with an evening photo of a modern home and a frosted panel reading your concierge real estate advisory
Homepage after the move off Webflow. Captured October 2026.

The problem

a² offers concierge real estate advisory across New York and New Jersey markets. The firm needed a website that matched the level of its service, and a way to cover more neighborhoods without building every page by hand.

Each new market meant another copy of a page layout, which made the site slow to grow and hard to keep consistent.

What I did

I migrated the site from Webflow, refined the visual design, and handled revisions with the client.

I built the market and neighborhood guide templates with help from AI coding agents, then led the later New Jersey expansion that reused them, along with the licensing disclosures and navigation fixes.

Neighborhood guides index titled Markets we know, block by block, with cards for Manhattan and the Hamptons
Market guides, all rendered from one shared template. Captured October 2026.

Decisions that mattered

Separate content from layout

Market and neighborhood guides are content records rendered by shared templates. A new town is a new record, not a new page design.

Treat different markets differently

Bergen County and the Jersey Shore attract different buyers. The guides present each on its own terms instead of forcing one description onto both.

Inform without overstating

Market information is written as concierge guidance and cites public records, so it never implies the firm owns listings or handled particular sales.

Bergen County market guide with an aerial photo of estates, a headline, a short market description, and a market snapshot section
A market guide page. New markets are added as content, not new layouts. Captured October 2026.

What was delivered

  • Webflow migration with existing useful content carried over
  • Responsive service pages
  • Reusable market and neighborhood guide templates
  • Six market guides and 21 neighborhood guides
  • Maps, metadata, and sitemaps
  • Licensing and housing disclosures

What can be shown

The site is live at asquaredcs.com.

The New Jersey expansion added two market guides and nine communities without any new page components.

This case shows a working content system. It does not claim changes in inquiries or search rankings.

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