Work / Transcendent Active

A Shopify storefront the founder can manage

A custom Shopify theme for an established activewear brand, built so the founder can update reels, size charts, and product details herself.

Client: Transcendent Active
My part: Discovery, design direction, custom theme development, and merchant content workflows
Status: LiveLaunched August 2026
Credits: Brand identity and assets by the Groove Street branding agency
Platform: Shopify, custom theme
Live site: transcendentactive.com

Transcendent Active homepage with a full-width seasonal campaign photo, a serif headline, and a pink shop button — Homepage on the live custom theme. Captured October 2026.

The problem

Transcendent Active is an established activewear brand with an identity customers already recognize. The store needed a clearer shopping experience, and routine content updates needed to be something the founder could manage.

The goal was a store that still felt like her brand, and one she could keep current without calling a developer for every change.

What I did

I led discovery with the founder, produced wireframes, and set the design direction for the refresh.

I built the custom Shopify theme and the merchant-managed content behind it, then walked the founder through running it before launch.

The brand identity and its assets came from the Groove Street branding agency. My job was to evolve how that brand worked in the store, not to replace it.

Collection page with filters and a brand story panel. Captured October 2026.

Decisions that mattered

Evolve the brand instead of resetting it

Customers already knew the look. I kept the existing identity and focused the changes on navigation, product presentation, and how quickly someone could get from a collection to the right size.

Put recurring content in the founder’s hands

Homepage reels, product FAQs, and size charts moved into Shopify metaobjects. They are edited in the Shopify admin like any other content, and the theme renders them automatically.

Build reusable shopping components

Product cards, quick-buy, filtering, and the cart drawer were built once and reused across collections, so the store behaves the same way everywhere.

Product page for the Mesh All Day Active Skirt showing photos, price, star rating, color and size options, and add to cart — Product page with ratings, size guide link, and purchase options. Captured October 2026.

What was delivered

Custom Shopify theme
Collection filtering and a consistent product grid
Product cards with stock badges, ratings, and quick-buy
Cart drawer
Merchant-managed homepage reels
Reusable product FAQ section
Size charts managed as content, added after launch

What can be shown

The theme went live in August 2026.

A launch-day check of 139 live pages, covering the homepage, collections, products, content pages, and search, found no pages that failed to render properly.

In a pre-launch walkthrough, the founder added a new homepage reel herself.

This case shows a complete launch and a workflow the founder can run. It does not claim any change in sales.